Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Distracted Driving Is a Bigger Problem Than We Thought

The numbers do not lie: 37,150 people in the US died due to distracted driving in 2017. But, sadly that is not the worst part of the news. Researchers are finding that there is no single cause to preventing distracted driving.

This means that there is no direct route to a solution resulting in more and more deaths. Right now, the only thing proven to work is to spread awareness about distracted driving.

Another thing that experts are deciding to try is how to make smartphone connectivity to cars to take less attention. Almost every new car on the market makes it easy to connect your phone to your car.

You are able to stream music, map directions, and in some cases even order food, coffee, etc. This is taking many drivers’ attention away from the road, in drivers aged 17 to 22 spend at least 12% of their time behind the wheel messing with their smart phones. Any percentage of time on your phone behind the wheel is too much time directed away from the road.

Both Apple and Android have their own extensions for cars. At one point Apple demanded more of customers’ attention than the Android version when entering directions and getting from one place to another. But, when it came to texting Android was by far more of a distraction. However, both must make a change to reduce the threat of distracted driving.

With all of the new tech in cars, come inward facing cameras. Some people are not okay with that for privacy reasons which is understandable as to a degree, it is a basic right, in most peoples’ eyes. However, these cameras may help develop self-driving cars with the data it collects. Additionally, it may be our answer to solving the distracted driving epidemic.

The data the cameras collected from crashes and everyday driving habits can be analyzed by experts to determine how to make the new technology in vehicles less cognitively demanding or even develop an algorithm to prevent inappropriate use while the vehicle is in motion.

But, how much privacy are consumers really willing to give up? How much of their data are companies entitled to? Right now, there is not much regulation, but it is probably coming soon as new cars will soon all have this technology.

There must be some type of compromise because when this data is used appropriately, breakthroughs can happen. For example, a lot of the tracking built into these cars can prevent crimes. A lot of the data provided can solve the mystery of crashes, including distracted driving crashes and provoke ideas on how to prevent them. The results can save money on auto insurance, medical bills, and most importantly lives which are priceless.

The Brilliance of “Design Your Own” Engagement Rings

There are few moments in life more exciting or more beautiful than that moment when two people decide to spend the rest their lives together. And when you design your own engagement rings as a keepsake token of that special moment, you’re creating a memory that will last a lifetime.

Designing your own engagement rings is a whole lot easier than you might initially think. In today’s world, many people are looking for more creative ways to express their love and devotion to another and, even though an engagement ring is certainly a very traditional token of this intent, when you design it yourself it adds a certain sentimental twist to the gesture. Not only that, but designing your own engagement ring is a good way to ensure uniqueness, as well as a good fit with her personal style. Now, you might be thinking, but I’m not a jeweler! I can’t design custom jewelry! But here’s the good news…you don’t have to have a high level of expertise or even fashion sense to design great diamond rings. You simply have to be able to choose and put together the elements you like from a selection of loose diamonds and ring settings. Here’s how the process of designing your own engagement rings works:

Step 1: Choose a Diamond
You will be presented with an array of loose diamonds from which to choose for your solitaire. Loose diamonds come in all shapes and sizes, and your search will be made infinitely easier if you take a moment to filter your diamond criteria by cut, carat, color and clarity. If you like, you can also filter your diamond search results by price, ensuring that you are only seeing the loose diamonds that fit into your specified budget.

Step 2: Choose a Setting
You’ve found the perfect diamond solitaire. Now, it’s time to choose a setting. Yellow gold, white gold and platinum are typical metal choices for the settings on diamond rings. Beyond that, a four- or six-prong arrangement will be recommended for securing the stone itself. And just like that, you’re almost done. Almost…

Step 3: Making it Your Own with Diamond Accents
That’s all it takes to put together beautiful diamond rings, but if you really want to dazzle her with a unique and distinctive piece of jewelry of your own design, then you need to take the process just one step further. Diamond accents add that extra touch of class and style that set custom engagement rings apart from the crowd; a token of your love that she’ll look upon fondly every day from this moment on.

It’s easy to design your own engagement rings and, when you see the look of joy and amazement on her face, you’ll know – without a doubt – that it was worth the extra effort involved in designing her ring yourself.